A beverage retailer in a competitive market scored a major win with an ad campaign that introduced shoppers to the many benefits offered at every store.
Before creating this campaign, they used a Market Map©. The map accurately displayed how to:
- Attract new customers
- Encourage existing customers to try new and unique brands
- Retrieve customers lost to the competition
But the best part is:
Because they knew exactly how to target the market, there was no wasted time or money.
The ads cost only 20% of what the competitor spent on their own campaign. |
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An insurance industry leader saw a dramatic spike in broker defections resulting in a catastrophic revenue decline of $15 million per month.
Their potential solution? Significantly raise broker commissions to induce them to stay.
A Brand Compass© determined that brokers weren't looking for more commission, they were looking to make more sales.
That meant offering something meaningfully different from their competition.
The result was:
- A complete re-branding of the company
- A new value proposition focused on managing uncertainty rather than eliminating risk
- A suite of new offerings that were unique to consumers and brokers alike
Not only did they end the loss of $15 million per month, but they created new opportunities to sign up additional brokers.
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A producer of fresh poultry was looking to reposition their brand.
They wanted to explore the potential to add a premium national brand.
In a very competitive market, two critical questions arose:
- Could the market sustain another premium brand?
- What would they need to deliver in order to compete?
Now...
Not only did they know whether the market would accept another player, but they knew precisely what the price of entry was.
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A major gas retailer in a competitive market was looking to grow their convenience store offering at the pumps.
They had previously launched an expensive pilot that had not been successful and a sizeable investment was lost.
Still determined to break into the market, Navicom was asked to build a Market Map© to test all the possible food sale combinations that the retailer could offer in their stores. The study would quantify the value of each individual offering as well as the value of these offers in combination.
The Outcome?
Optimal configuration of each convenience store resulting in higher margins and happy customers.
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